This section contains Frequently Asked Questions to address our most common queries.

Over time as questions become more prevalent, they will be added to this section.

These responses have been categorised for ease of access; if you cannot find an answer to your query, please give us a call, or contact us via our Contact Us Page.

  • Marketing Lists Information
    • Who owns the lists and where do they come from?

      All the list data available on our online store is owned and maintained by Direct Marketing Australia. We also work with companies across Australia, New Zealand and around the world who own and build marketing lists. These lists come from a variety of sources such as magazine or online subscriptions, mail order buyers, online surveys, etc. Further details on the list sources are available upon request.

    • What is a List Rental Agreement and why is it needed?

      A List Rental Agreement needs to be authorised by your company or the contractor and then returned to Direct Marketing Australia (DMA). The Agreement ensures all parties are in agreement on the intended use and protocol surrounding the use of the data being supplied. The Agreement ensures that we are both clear on the intended purpose of the Marketing List.

    • How is the list sent to me, and in what format?

      Our online store lists are supplied in MS Excel format, via email link. All other lists are delivered in MS Excel or comma delimited text (CSV) file format through a secure file sharing software or secure site. You will be sent an email with links to the file location.

    • Can the list be sent to me directly?

      In some cases list owners only allow their data to be used for mailings when processed by an approved mailing house. The majority of Business List Owners will allow you to receive data directly. We will be forthright when we will not be supplying you access to the list data.

    • Why do I pay a set-up fee every time I rent a list?

      The set-up fee is the charged by the list owner. It covers the cost of the selection, data extraction, basic de-duplication, production and delivery of each list. A set-up fee is charged for each time a list is rented or produced.

    • Can you provide me tailored list recommendations?

      YES. We can supply tailored list recommendations as well as identifying similar prospects that are likely to purchase from or engage with your business.

    • What is the difference between a non-personalised & personalised list?

      Personalised lists contain a contact name at the residential or business address. A non-personalised list does not, and contains more generic name information (if any).

    • What is single use list rental?

      A list which has been rented as a single use rental may only be used one time, and must be used on or before an agreed date.

    • What is a 12 month list rental?

      A list which has been supplied as a Multi-use 12 month rental may be used by your company or organisation for marketing purposes as many times as you wish over the 12 month term of the list rental agreement.

    • What is the difference between renting (single use), renting (multi use) and purchasing (unlimited use)?

      Every marketing list will have conditions relating to it's use, controlled by the list owner.
      Rental (single use) is a strict one time use only.
      Rental (multi use) means you can use the list as many times as permitted within the rental period.
      Purchasing means you may use the list as many times as you like, and for any period of time you require. The cost for purchasing will often be higher than rental, and it is also your responsibility to maintain the list to ensure it remains accurate and compliant.

  • Email Marketing Information
    • What should I do with bounced emails?

      Every email campaign will receive some amount of bounced messages, even with the most accurate list.
      If you are sending emails from your own email platform or application, we ask as part of our purchase agreement you forward us a list of any undeliverable messages so we can keep the lists as updated as possible.

  • Direct Mail Information
    • Why are bar-coding and DPID’s important?

      Australia Post has a non-personalised database of 8.8 million addresses in Australia. It is called the 'postal address file' or PAF. The PAF addresses have been assigned a random and unique eight digit number called a 'Delivery Point Identifier' or DPID. The DPID is converted to a barcode which is applied above the mailing address on the piece of mail. This lets the mail be electronically processed and sorted by Australia Post for the postman's delivery route.

    • What should I do with returned mail items?

      Even with the most accurate mail lists, following any mail campaign you can expect to receive some returned mail items.
      As part of your list agreement you need to return any undeliverable items within a specified time. This allows us to keep the mail lists as accurate as possible, and also calculate if any rebate is due based on the deliverability guarantee.